Month: June 2020
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Digital Marketing
Mental Models for Brand Placement
The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
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To reiterate, Shrum et al.’s (this volume) research clearly demonstrates that exposing television viewers to fictional events can influence their…
Read More »The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
Read More »